Goya Foods was named after the renowned Spanish painter Francisco Lucientes de Goya, however this has resulted in us having to share the front page of Google with Goya the painter.
So we put Goya Foods on Goya paintings.
We optimized the SEO for the new Goya images so it shows up on the front page of Google search. When clicked people are directed to our website where they can learn more about the product inside the paintings. In addition, we created funny social media posts, and quietly replaced the paintings on Wikipedia.