Google Goya
When it comes to the name Goya, the first thing on everyone’s mind AND the internet, is Goya the painter. So we put Goya Foods on Goya paintings.
ROLE: AD, CW, designer
MEDIA: social, digital
PROBLEM
IDEA
Execution
We optimized the SEO for the new Goya images so it shows up on the front page of Google search. When clicked people are directed to our website where they can learn more about the product inside the paintings. In addition, we created funny social media posts, and quietly replaced the paintings on Wikipedia.
