When beloved brand mascots unite for the Super Bowl, it is only appropriate we treat them like the stars that they are.

Variety, People, USA Today, LBB, AdWeek, DesignRush

THE FILM

The Social

We teased the brand collaborations with Old Spice Guy giving a sneak peek from set, and a surprise appearance by the Pillsbury Doughboy.

We dropped redacted scripts to each brand’s socials.

We partnered with Deuxmoi to “leak” photos of Old Spice Guy walking Oscar Mayer Wiener Dogs.

Instacart snatched the spotlight with the arrival of the mascots in New Orleans and NYC.

We surprised creators with a Wienermobile delivering game day snacks to their door, and partnered with Jackie to lip-read our celebrity mascots.

Photos from the Instacart set were released, some more questionable than others.

We made a print for the NYTs and T-Shirts to commemorate the occasion.

Lastly, we wrapped it all up with OOO notice the Monday after the Super Bowl.