When beloved brand mascots unite for the Super Bowl, it is only appropriate we treat them like the stars that they are.
Role: Social Creative, Art Direction
THE FILM
The Beginning
We teased the brand collaborations with the help of Old Spice Guy and the Pillsbury Doughboy…
…along with these redacted scripts.
Photos were “leaked” on Deuxmoi, and people got curious.
Instacart snatched the spotlight with the arrival of the mascots in New Orleans and NYC.
Weinermobile delivered, creators filmed, and Jackie lip read.
Photos from the Instacart set were released, some more questionable than others.
We made a print for the NYTs and T-Shirts to commemorate the occasion.
Lastly, we wrapped it all up with OOO notice the Monday after the Super Bowl.
THE END.
Concept Design
