Compelling women forward
With women underrepresented in most of literature, we decided to rewrite some of the classics.
By making a small, but meaningful change to the most influential books of our time, we increased in-store sales by 140% and got on the reading list of local school.
CANNES LIONS 2018 | Shortlist: Brand Experience & Activation, Shortlist: Print & Publishing
EL OJO | Bronze
Book covers are redesigned with a female lead.
Excerpts from the novels are uploaded to our website.
Social posts acts as a teaser.
ROLE: art director, designer/illustrator, animator, backup copy