Compelling Women Forward
With women underrepresented in most of literature, we decided to rewrite some of the classics.
By making a small, but meaningful change to the most influential books of our time, we increased sales and got on the reading list of local schools.
CANNES LIONS 2018 | Shortlist: Brand Experience & Activation, Shortlist: Print & Publishing
EL OJO | Bronze
Book covers are redesigned with a female lead, some featuring the classic cover, and some with our original design.
Toggle shows the change from “He” to “She,” all other aspect of the novel remained the same
Bite-sized chapters were teased.
Physical copies of the first complete Shequel novel was mass distributed to local schools and The Wild Detective’s bookstore, in addition to an online E-book.
ROLE: art director, designer/illustrator, animator, backup copy