Compelling women forward

 

With women underrepresented in most of literature, we decided to rewrite some of the classics.

By making a small, but meaningful change to the most influential books of our time, we increased in-store sales by 140% and got on the reading list of local school.

 
 

CANNES LIONS 2018 | Shortlist: Brand Experience & Activation, Shortlist: Print & Publishing
EL OJO | Bronze

 

Casestudy

 

Book covers are redesigned with a female lead.

 
 

Excerpts from the novels are uploaded to our website.

 
 

Social posts acts as a teaser.

 
 

Finally, we printed our Shequel novel and gave out physical and E-book copies.

 

ROLE: art director, designer/illustrator, animator, backup copy