Compelling women forward


With women underrepresented in most of literature, we decided to rewrite some of the classics.

By making a small, but meaningful change to the most influential books of our time, we increased in-store sales by 140% and got on the reading list of local school.


CANNES LIONS 2018 | Shortlist: Brand Experience & Activation, Shortlist: Print & Publishing
EL OJO | Bronze




Book covers are redesigned with a female lead.


Excerpts from the novels are uploaded to our website.


Social posts acts as a teaser.


Finally, we printed our Shequel novel and gave out physical and E-book copies.


ROLE: art director, designer/illustrator, animator, backup copy